How long may the “for English, press 2” message be?

Public guidance on Quebec's Charter is that the message offering service in another language should run only a few seconds and should say who can be served in it. No second count is published, so the practical test is proportion: a brief aside after a full French greeting.

Why brevity is the point

The obligation is to serve in French. A short offer of another language is compatible with that; a second full menu of equal weight is not, because it re-establishes the two languages as equals and removes the default the Charter is creating.

So the question is not really "how many seconds". It is whether a caller who does nothing ends up in French, and whether the English offer reads as an accommodation rather than a parallel front door.

Writing one that fits

Say the language, the key, and stop.

Pour le service en anglais, faites le 9.

Five words and a digit. It names what is offered and how to get it, and nothing else.

Do not repeat the greeting in English. The commonest way these grow is re-announcing the business name in the second language. The caller already knows where they called.

Do not explain the policy. "In accordance with our language obligations…" is longer than the offer it introduces, and no caller is helped by it.

Do not list the menu twice. If the English tree has six options, they belong behind the digit, not in front of it.

Put it after the greeting, before the menu. After, because the greeting is the French service being offered. Before, because an anglophone caller should not have to sit through six French options to discover there was an English one.

Where to put it in the flow

Greeting (French, complete)
  → "Pour le service en anglais, faites le 9."
    → French menu
      → timeout / no input → French queue
    → 9 → English tree

The line that matters most is the timeout. If no input lands the caller in French service, the structure is French-first regardless of how the English offer is worded. If no input drops them into a bilingual retry loop, the wording will not save it.

A note on voice

Guidance points at francophone audio throughout, so a French greeting read in a markedly non-Quebec accent, or a synthetic voice trained on European French, is worth a listen before you ship it. This is not a legal threshold anyone publishes — it is the difference between a caller feeling served in French and feeling processed in it.

Where Ringfully is

The structure above is built the ordinary way: a greeting block, a menu with one digit routed to a sub-flow, and an explicit timeout exit. Because the timeout exit is a real port on the block rather than an implicit fallback, "what happens when the caller does nothing" is a decision you make rather than one you inherit.

We do not supply the audio. The greeting, the offer and the menu prompts are recordings or generated speech you provide.

A description of published guidance, not legal advice, and there is no official second count to cite. Confirm your obligations with a Quebec-qualified adviser. Related: building a French-first IVR.